Business introduction
May 24, 2024

How To Introduce Your Cleaning Business?[Examples Inside]


How you introduce your cleaning business is like the first handshake with potential clients. 

It’s your chance to establish a strong foundation for trust and credibility.

Get it right, and you can build lasting business relationships. Stumble, and you risk losing an opportunity to make a positive impact. And because you have less than 60 seconds to make a first impression, you want to ensure your introduction counts.

That said, you don’t have to miss out on a cleaning business contract because you didn’t make a good first impression.

In this post, you’ll learn how to introduce your cleaning business correctly. We’ve also included examples to get you started. 

5 Examples of How to Introduce Your Cleaning Business 

When introducing your cleaning business to potential customers, you want to capture their attention quickly and effectively while conveying your core value proposition. 

Here are 5 strategies and examples that cleaning companies can use to introduce their services to new customers.  

1. Create a Good Cleaning Business Website 

cleaning business website snapshot

A professional, well-designed cleaning website optimized for search engines and target customers is an excellent and affordable way to introduce your residential or commercial cleaning services.

Here’s why the strategy works:

  • A website is your business’s “welcome mat,” easily accessible to potential customers eager to learn about your services. 
  • It’s an excellent place to showcase your work, such as high-quality before-and-after photos as proof of your top-quality cleaning services.
  • It’s a good place to introduce your services in detail. 
  • Your site is an ideal platform for introducing the people behind your cleaning company and talking about your team’s proficiency and qualifications.
  • You can include social proof and customer testimonials on your website to reassure potential leads about the quality and reliability of your services.

Examples of Cleaning Websites with Good Introductions

Here’s a collection of cleaning companies that have thoughtfully used their websites to introduce themselves and to their target audience.  

how to introduce your cleaning business example

CurtisCleaners website excels in introducing the company to new clients with a clear and impactful message. 

Their introduction line, “Servicing Greenville’s Best,” immediately positions CurtisCleaners as a top-tier provider in the local market. The tagline also grabs ideal clients’ attention, establishing a strong, positive impression.

Furthermore, the company describes itself as “Your Residential and Commercial Cleaning Pros.” This effectively communicates its expertise in both residential and commercial cleaning sectors. 

In addition, the multi-faceted introduction strategy helps boost CurtisCleaners’ appeal, showing potential clients that they are versatile and capable of handling diverse cleaning needs. 

Plus, using the word “Pros” helps promote CurtisCleaners as a reliable and professional cleaning company. 

how to introduce your cleaning business example

BookCleany’s website introduces the company to target audiences by focusing on the achievement and key metrics.

First, the website states that the company is an award winner for the best house cleaning services in New York. This statement not only captures potential clients’ attention but also helps establish BookCleany’s credibility.

In addition, the website statistics—5,000+ returning customers and 10,000+ completed projects—are powerful social proof of BookCleany’s reliability and popularity. 

These numbers indicate a base of satisfied customers and extensive experience, which builds trust and confidence in potential clients. 

ways to introduce your cleaning business snapshot

TorontoBestMaids does an excellent job introducing its services through a detailed and engaging “About Us” page. 

The narrative begins with a personal story, explaining how the company was born out of the founder’s passion for maintaining a clean home, creating a relatable and trustworthy image.

In addition, the website highlights the team’s training in the proprietary 5D Professional Cleaning Method®. That way, a client can sense the company’s commitment to providing quality services. 

These three companies have one thing in common—they all use MioCommerce’s cleaning business themes. Our themes are optimized to help you introduce your cleaning business in the best light possible. 

Moreover, these cleaning website themes integrate seamlessly with MioCommerce tools, which are designed to help you attract more customers, sell your service better, manage jobs, and increase customer engagement.

Other good examples include:


JanPro’s slogan on the website reads “The Highest Level of Commercial Cleaning Services – Guaranteed.” The introduction portrays JanPro as a premium cleaning service while setting high expectations for potential clients. 

What’s more, the well-curated, assertive intro differentiates JanPro from competitors and resonates well with clients looking for a high-end cleaning company. 

ServiceMaster Clean
how to introduce your cleaning business example

ServiceMaster Clean seeks to assert itself as a leader in commercial cleaning. In addition, the company has done so with a bold headline screaming, “Leading in Commercial Cleaning,” which immediately piques the interest of its ideal client.  

Moreover, by including a comprehensive list of services on its website, ServiceMaster Clean comes across as a diverse cleaning company, which can appeal to customers looking for an all-in-one commercial cleaner. 

2. Write a Compelling Cleaning Business Bio

Your cleaning company bio is one of the best opportunities to impress potential customers. If it’s confusing or ambiguous, prospects will move on to competitors who’ve positioned themselves in a peppy, fun way. 

Here’s why a business bio works:

  • You can use it to share your values. Customers are keen to connect with brands with which they share values.
  • The bio offers a good opportunity to nurture connections. Furthermore, a potential client is more likely to care about a house cleaning service they can relate to.
  • A compelling business bio is essential for explaining why your company is different and helps you stand out.
  • It can help increase your perceived authority in the cleaning industry. 

That said, a cleaning service bio should include the following:

  • An intro to your cleaning services
  • Area of specialty
  • Target audience
  • Your company’s mission statement
  • Unique selling proposition

Examples of Business Bios You Can Use to Introduce Your Cleaning Company

write a business bio
Example 1: Bio Focused on Eco-Friendliness

[Company Name] cares about the environment. That’s why we only use eco-friendly cleaning products to ensure a safe and sustainable clean.

Whether commercial or residential cleaning, we are committed to reducing our carbon footprint while maintaining a clean, safe environment.

Choose [your company name] for a greener, cleaner tomorrow

Example 2: Bio Focused on Affordability

[Business Name] is your [service area) go-to cleaning service if you’re looking for an affordable way to clean your residential property. 

At [company name], we understand that a clean home is a happy home, but it doesn’t have to cost a fortune. 

Our professional cleaners are insured, bonded, and trained to offer value-for-money cleaning services. Moreover, we offer customizable cleaning packages so you can choose a cleaning scope that fits your budget. 

Example 3: Bio Focused on Same-day Cleaning

[Your company name] specializes in same-day cleaning, providing quick and efficient solutions to your needs. 

Call us for a last-minute clean for unexpected guests, a post-event cleanup, or a quick move-in cleaning. We’ll also show up if you simply want to refresh space.

With our team of dedicated service providers on standby, you can expect us to be at your home or office on short notice. 

Our same-day cleaning services are available for residential and commercial properties. Get in touch today. 

3. Send Cold Emails

emailing to introduce your business snapshot

The number of email users is set to hit 4.73 billion by 2026, making email marketing a crucial growth strategy for cleaning service providers.

In addition, you can send cold emails as part of your broader email marketing campaign to introduce potential clients to your business.

Here’s why cold emails work:

  • Cold emails offer a direct and personalized approach to reaching prospects, enhancing engagement and conversion rates.
  • By tailoring your emails to specific demographics, you ensure they are relevant and resonate with recipients.
  • Cold emailing is more cost-effective than traditional marketing methods, such as distributing flyers.
  • It’s an excellent way to initiate relationships with prospects, paving the way for further communication and sales opportunities.
  • Emails provide measurable results, allowing cleaning services to track open rates, click-through rates, and conversions, which helps in optimizing future campaigns.
  • Additionally, you can automate and schedule your cold emails, freeing up time for other business activities.

Watch the video below for tips on how to write cold emails for a cleaning company. 

Win Commercial Cleaning Contracts With Cold Email

“Cold emailing is a numbers game”

Sean Parry – Founder

Cold Email Examples You Can Use to Introduce Your Cleaning Business 

Example 1: Problem-Focused

Subject Line: We Clean Offices

Hi [Recipient Name],

Is office cleaning taking too much of your time? Do you want to focus on running your business instead?

Introducing [Your Company Name] 

We specialize in office cleaning and can help keep your space clean, organized, and healthy so you can get back your time.


Book a call or schedule a meeting to discuss how we can help. 

Best regards,



[Cleaning Business Name]

[ Contact Information]

Example 2: Special Offer

Subject: Meet [Your company name] – Special Offer Inside

Hi [Recipient Name],

We’re reaching out to see if your property could make do with the services of a professional cleaning company. 

As a new client, we’re offering you a [Discount or Special Service] on your first cleaning when you book with [Your Company Name]. Our team of experienced service providers is ready to handle your needs, from house to deep cleaning and specialized services.

Let’s chat about your needs and how we can help!

Best regards,



[Cleaning Business Name]

[ Contact Information]

Pro Tip: To achieve maximum open rates and replies, make sure your cold emails:

  • Are Short
  • Are Straight to the point
  • Have an attention-grabbing subject line
  • Have a call to action
  • Address the recipient by name, if possible. 

4. Create Flyers 

cleaning business flyer example

Creating a cleaning service flyer is crucial for every company hoping to make a lasting first impression with prospects. 

In addition, cleaning flyers include all types of print advertising shared in your service area, such as brochures, door hangers, posters, and postcard mail. 

Here’s why cleaning flyers work:

  • Flyers increase your company’s visibility by being distributed directly within your service area, ensuring your message reaches local leads.
  • They provide a tangible reminder of your business, which can be more memorable than digital ads that can be easily overlooked or deleted.
  • Printing and distributing flyers can be a cost-effective marketing strategy, especially for small businesses looking to maximize their budget.
  • You can customize them to highlight specific services, promotions, or unique selling points, which makes them versatile marketing tools.
  • You can easily distribute them in high-traffic areas, hand them out at events, or include them in local mail, ensuring a wider reach.
  • Well-designed flyers with eye-catching graphics and compelling text can grab attention and make a solid first impression on potential clients.

Pro Tip: A good flyer for a cleaning service should include the following key elements.

  • Company logo, name, and colors
  • Clear headline or slogan
  • List of services offered
  • Contact information (phone, email, website)
  • High-quality images or graphics
  • Service area coverage
  • Call to action 

Examples of Creative Content You Can Use on Your Cleaning Flyer

Example 1

Say hello to a cleaner, fresher space with [Your Business Name]! We take the stress out of cleaning, offering fast, reliable service that leaves your home sparkling every time. Contact us today and reclaim your free time.

Example 2

Leave the mess to us! [Your Business Name] turns your home or office into a haven of clean. Our expert cleaning services bring you peace of mind and a fresh space. Book now, and let us work our magic.

Example 3

Cleaning doesn’t have to be a chore. [Your Business Name] offers simple, affordable solutions for a sparkling clean environment. Get a free quote today and experience the difference!

Example 4

Your home deserves the best. [Your Business Name] delivers personalized cleaning solutions tailored to your specific needs. From top to bottom, we leave no surface untouched. Schedule your cleaning today.

5. Run Eye-Catching Social Media Ads

Appealing, well-crafted house cleaning ads can help you introduce your business to online customers, especially on social media platforms like Instagram, Facebook, and Twitter. 

Furthermore, social media allows you to experiment with content before going into ads.

Here’s why ads work for prospects who spend most of their time online:

  • Social ads encourage immediate interaction, such as likes, comments, shares, and direct messages, so you can engage with prospects faster.
  • These platforms offer advanced targeting options, enabling you to reach specific demographics, locations, and interests that align with your ideal customer profile.
  • Social media supports multiple ad formats, including carousel ads, video ads, and story ads. Thus, you can experiment with different content types to see which works best for your audience.
  • Paid ads can reach a vast audience, allowing you to target potential customers who spend a significant amount of time online.
  • Regularly appearing in the feeds of potential customers helps build brand recognition and familiarity over time.
Examples of Social Media Ad Copy Examples You Can Use
Ad 1

Experience the joy of a spotless home! Our dedicated cleaning team offers exceptional services tailored to your needs. Enjoy more free time and a healthier living space. Contact us today for a cleaner tomorrow! #ExceptionalCleaning #FreshStart

Ad 2

Make your home into a sparkling sanctuary! Our professional cleaning services offer a spotless, stress-free environment. Book now for a fresh start and enjoy a cleaner, healthier space! #CleanLiving #ProfessionalCleaning

Ad 3

Don’t have the time to? We can help! Our expert team delivers top-notch cleaning services, leaving your home immaculate. Relax and reclaim your time. Book today for a cleaner space! #CleanHome #TimeSaver

Ad 4

No more dirt and grime with our reliable cleaning services! We provide thorough, eco-friendly cleaning for every corner of your home. Satisfaction guaranteed! Schedule your appointment now. #EcoFriendlyCleaning #HomeCleaning

Ad 5

Your home deserves the best! Our professional cleaners ensure every nook and cranny is spotless. Enjoy a cleaner, healthier home environment with our trusted services. Book now for a fresh, sparkling space! #SpotlessHome #TrustedCleaners

Frequently Asked Questions (FAQs)

What is a Good Introduction for a Cleaning Company?

A good introduction for a cleaning company should include your company name, a brief description of your services, your unique selling points, and a call to action. It should also emphasize professionalism, reliability, and customer satisfaction.

How do You Advertise Yourself as a Cleaner?

Highlight your reliability, attention to detail, and customer satisfaction. Share testimonials and before-and-after photos, and offer special promotions. Also, talk about your commitment to a clean, healthy environment for clients.

How do I Market My Cleaning Business on Social Media?

Post engaging content, including cleaning tips, client testimonials, and photos of your work. Run targeted ads, offer promotions, and engage with your audience through comments and messages to build a loyal following.

Introduce Your Business in a Way That Leaves a Positive Impression

Introducing your cleaning business to new customers can be a delicate balancing act. 

However, telling prospects about your business shouldn’t be challenging if you get the basics right. 

MioCommerce offers innovative features like live pricing, professional themes, a multichannel inbox, and more to help your cleaning business truly stand out. 

With MioCommerce’s unique features, your cleaning service can outshine the competition, allowing you to make a positive impression with clients right from the first interaction.

Book a free demo below to speak with one of our experts and learn how MiOCommerce can help your business stand out from the crowd.