November 13, 2023

How to market your handyman services with an irresistible website


Just started a handyman business – or thinking about taking the plunge?Then you may have wondered whether or not you need your own website. Yes, there are plenty of online marketplaces for handyman businesses to find clients. But you’re competing against everyone else on these sites without having true ownership of your platform.

That’s why having your own website is key to effectively marketing your handyman services. Here are some components your website needs to generate leads for you.

Start with a call-to-action

Someone just landed on your website. They know they need handyman services, but they’re still browsing around to find the best fit. Spark their interest with a call to action button right at the top of your home page. Ideally, your CTA button should lead directly to a booking page. You should also use brief, action-oriented copy that puts the prospect at the center of attention. For instance, “Book Now” typically works better than “Get in touch with us”.

Include booking links that are easy to find

If visitors scroll past that initial call to action, can they find a booking link within a few seconds? The answer should be YES. The CTA button at the top of your home page shouldn’t be the only way to get to your booking page. Make sure to include other links in areas such as:

  • The footer of your website
  • The sidebar (if you have one)
  • Your navigation bar and menu
  • Other relevant areas in the middle of your page

As long as your site doesn’t look spammy, it’s okay – and necessary – to include more than one button. That’s because visitors won’t want to waste their time looking for your booking page. If they want something, they want it now.

Make your website secure

Is your website ‘https’ or ‘http’? If you answered the latter, you may be pushing customers away. Online customers can be a bit hesitant to enter their credit card information to pay for your handyman services if your site is not secure. That’s why getting an SSL certificate is a must for any handyman business.

Offer instant quotes

Money is an awkward topic. What’s even more awkward is contacting a handyman without knowing their rates at all, only to realize they are way out of budget. By offering instant quotes to your site visitors, you’ll offer them reassurance that they know what they are getting into.

Instant quotes can vary depending on what type of handyman services your prospects need from you. With a solution like our Instant Quoting software, you can specify what services you offer – and at what price – and let the tool calculate for you. No need to hire a developer to add this feature to your site! 

Build more than a beautiful website

Having a website is useful for your handyman business, but you need more than a pretty site to generate paying customers. The best website offers a streamlined experience for visitors and serves as the principal tool for running your business.

Creating effective websites doesn’t have to be a chore. With us, you can grab out-of-the-box, functional websites that come ready with all the features you need to run your handyman business.