November 13, 2023

How to market your residential cleaning business and get consistently booked


If you want your home cleaning service business to succeed, you need to know more than how to clean.

Even with the best service and a unique value proposition, clients won’t magically find out about your house cleaning services!

That’s where marketing comes in.

The point of marketing is to introduce people to your brand, then funnel them down your buyer’s journey until they become paying customers.

Easier said than done, but there are ways to make marketing easier for your home cleaning business. 

This post is an offshoot from How To Run A Home Cleaning Services Business. Read the main post to learn everything you need to know!

Use a mobile-responsive website

Did you know that 51% of Americans use mobile phones to shop online?

This means having a mobile-responsive website is no longer optional, it’s compulsory if you want to maximize your reach.

Chances are the majority of potential clients landing on your home cleaning business website will be on mobile. They’ll want to easily navigate from page to page and view your services, pricing, and schedule in a streamlined way. If you have a desktop-only site, the experience willl become a clunky mess, and clients will most likely click off and move on to the next competitor.

Don’t lose out on that huge chunk of prospective clients! Use a one of our mobile-responsive website and keep your mobile clients in mind when setting up your home cleaning site.

Implement booking buttons on social media

Not only is social media an effective way to engage and communicate with your clients – it’s ideal to let them book your services, too.

63% of customers expect companies to offer services via their social media channels. And beyond that, a whopping 90% of people on social media have already used these platforms to communicate with businesses.

By adding a booking button directly on your social media channels, you’re bridging the gap between your maid services and your online audience – without adding too many steps!

Here are a few tips to boost your organic reach on social media and ensure you get a consistent flow of prospects checking out your profile:

  • Post regularly and consistently on your profile
  • Make sure your posts add value for your clients – don’t just spam offers about your services
  • Always respond to users who engage with you on your posts to cultivate a relationship with your audience

Optimize your home cleaning website for SEO

One of the most cost-effective ways to market your housecleaning service business is to ensure your website pops up when people search for home cleaners in their area.

And for that to happen, you need to set up your website for SEO.

By adding relevant keywords to your website and creating valuable content around those keywords, your business is more likely to end up on the first page of Google for these search terms.

Every time you end up on the front page of Google, that’s less money you have to spend on pay-per-click advertising.

But how do you know which keywords to use?

We’ve gathered a list of the best 50 keywords for home cleaning businesses, sign up today to get access!

Scale your home cleaning business with smart online marketing

There you go – these methods are not only effective and low cost, but they also make your clients’ lives easier, which increases the chances of getting referrals. And remember, You don’t need to spend thousands of dollars a month to market your home cleaning services! 

Check out some of our other articles:

  1. How to Position Your Home Cleaning Service Business and Stand Out from Competitors
  2. How to Save Time While Running a Home Cleaning Service Business in 2021
  3. How to Save Time While Running a Home Cleaning Service Business in 2021
  4. Top Home Cleaning Service Business Trends in 2021