November 13, 2023

How to pivot & grow your home cleaning business during social distancing?


Home cleaning businesses are getting hit hard during this time of social distancing. However, if you have your own home cleaning business, you are not helpless – you can pivot, just like any other home services business!

While the immediate climate may feel bleak, the home and commercial service industry is expected to grow faster and larger than ever before.

Why is that?

  • First of all, the massive influx of people working from home is most likely to cause a higher rate of work-from-home employment than ever before, and likely to go on way beyond this pandemic and after social distancing regulations end.
  • Second, And after an outbreak like this, more and more small businesses will now depend on professional disinfectant, including Electrostatic cleaning services – something that only professional cleaners can provide.  Read more about this below. 

Of course, there are some steps your home cleaning company can take to make the best of social distancing right away.

Things to do right away to make the best use of social distancing for your cleaning company

1. Emphasize cleanliness and safety in your messaging

You’re a cleaning business, so you know how to keep things clean and disinfected. Right now, people fear the risk of infected surfaces, but not everyone has the products or the know-how to properly clean their home, especially when they have exposed themselves to outside purchases like groceries.

  • Adapt your existing processes

Make sure you adapt your processes to make your service effective during the pandemic – and make it clear on all your online platforms.

  • Let your customers know what modifications you did

Disseminate the information via multiple channels. Create posts on social media about the way you ensure every inch of a home is properly disinfected. Update your website to reflect the new status quo. Share this information in your email marketing campaigns. 

If you haven’t already, start offering a new disinfecting service.

Check out – How easy it is to create your Live Pricing & Real-Time Booking Pages with our platform

2. Go from traditional residential and commercial cleaning to Specialized Disinfectant or Sanitization cleaning

Not everyone will feel safe enough to let you inside their home so you can perform your services.

  • Expand your target audience & add new offering

Essential businesses and many small/medium businesses – especially those in the health and food industries – still need to not only keep their doors open.    It’s very probable that most small & medium businesses – such as gyms, brick and mortar retail, salons, and professional offices – will require proof or evidence that a regular disinfectant cleaning has been done by a certified third party. We expect this to be a booming service.  Offering disinfectant cleaning is a natural extension of most cleaning businesses.

  • Certify & train your staff for the new audience

Although adding a new service may require some investment in training your team and in new products and equipment,  the advantages and revenue prospects will far outweigh the cost.  You can charge more and extend your services to the commercial sector as well.  Go one step further and think about investing in offering Electrostatic Disinfectant against COVID 19.  The market demand is already is booming.  Here’s a service that can get your entire E-store for Disinfectant Cleaning/Electrostatic cleaning up and running in a few hours

The result, more frequent cleanings, a more diverse customer base and a faster return to work for you and your team.  

You’ll gain another edge on your competitors, too.  Check out the following links to Live Pricing & Real-Time Booking pages for Disinfectant Residential Cleaning and Electrostatic Cleaning.  You can fully customize them to reflect how you sell your services to consumers or businesses.

Related Resource – Live Pricing & Real-time Booking Pages for Disinfectant Residential Cleaning & Electrostatic Cleaning

3. Take advantage of the time to enable E-commerce features and boost your business

f you’re still operating your home cleaning business old-school, now is the time to change that.

  • Online Booking (with live personalized pricing) versus phone or on premise estimates

First and foremost, you can’t just show up at clients’ homes at any moment anymore. In order for you to clean and disinfect a home safely, the owners will need to leave.

And if you handle all your communications manually, it will make it difficult to ensure there are no gaps in communication between you and your client. If gaps in communication can cause a breach in safety, you’ve got a problem.

Luckily, the solution to this is quite simple. Instead of taking bookings only by phone, consider implementing live pricing and real-time booking pages onto your web and social sites as well as integrate them into all your email campaigns or directory where you have your business listed. With this tool, your clients can book their own services, including all the specifics and additional services they need you to perform. This will make it easier for them to pick & plan the most convenient time for the cleaning at their home.  Allowing them the convenience to plan when they will need to leave their home while you clean

They can even select and preschedule the frequency or how often they would like you to clean their home.

  • Save time to do more, automate administrative tasks

When clients book your services using these live pricing and real-time booking pages, you can start automating confirmations and reminders via SMS and email as well. This eliminates the element of human error and ensures your clients don’t forget when you are coming to their home.

  • Ensure both parties safety by preset screening questions

Adding these innovative booking pages takes only seconds with our platform, and it allows you to provide you, your team and your customers, additional safety measures. You can also add screening questions to make sure that no one in the home is currently infected with COVID-19 or add instructions so you client knows what they need to do to prepare for social distancing when you arrive and when you leave.

  • Receive Online Secure Payments 
  • Additionally, you can eliminate in-person payments and process all payments online. By doing this, you completely eliminate the need to meet with your clients face-to-face.    Become a proactive & innovative home and commercial disinfectant cleaning business and grow your business.By implementing these steps, you will put yourself in a position to adapt instead of reacting to social changes, thus giving you an edge and a better chance at success.The best part? There is no need to reinvent the wheel to make these changes. You can adapt your home cleaning business smoothly and efficiently with a free trial of our platform. Try it for yourself and see how simple it can be!

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