10 Websites for Cleaning Business Examples You Can Copy

If your cleaning business is reasonably successful, it’s easy to underestimate the role an effective website can play in sustaining and expanding your trade. 

Sure, you know you need to have some online presence, but you just don’t think it’s thaaat important — especially if you’re already plenty profitable. 

In this post, we’ll discuss why having a website for your cleaning business is a wise investment. 

In addition, we’ll highlight:

• Elements to include on your cleaning service website to attract and convert potential customers.
• Steps to create your own website.
• Cleaning website templates to create a site that looks good.

Let’s start with the basics.

Why Do You Need a Cleaning Business Website?

The number of people buying online is ever-increasing. According to Statista, global online sales will hit 6.3 trillion USD in 2024, which is expected to grow exponentially in the coming years. Hence, you’ll miss out if potential clients can’t find your cleaning business online. 

That said, here’s why a business providing cleaning services should have a website. 

It Adds Credibility to Your Cleaning Services

One of the main reasons cleaning businesses should have a website is to increase credibility. 

If you’re providing house cleaning services, for instance, chances are there are several similar companies in your area. One of the ways you can stand out and be found by online shoppers is by having a well-optimized website that communicates your value proposition.

Without a website, potential clients may question your business’ legitimacy. In addition, a professional website allows you to make a great first impression and gives prospects comfort that you’re a real business. 

It’s an Essential Step in Your Customer’s Journey

A cleaning company website enables you to attract new customers and, most importantly, guide them through their buyer’s journey by raising awareness through informative content. 

The website allows you to provide detailed information about your services, pricing, and credibility-building elements like testimonials and case studies. 

???? Curious about the benefits of customer testimonials? Showcase positive reviews and testimonials from satisfied customers on your website and social media channels to build trust, credibility, and social proof for your brand and products.

— Desert Dog (@DesertDogDM) April 12, 2024

Furthermore, you can add clear calls-to-action and easy booking options to ensure prospects can take the next step with minimal effort.

Simply, your website is a virtual gateway to position your cleaning business to attract, inform, and convert leads into satisfied customers by addressing their needs at each stage of their buying journey.

It Increases Your Visibility

Over 5 billion people have access to the internet globally. While not everyone using the internet is looking for house, window, or residential cleaning services, you’re missing out on prospects if you don’t have a website. 

But once you have an SEO-optimized website, your cleaning business can show up in search engines. That way, when customers search for cleaning services online, your company can appear in the results, which allows you to reach a wider customer base. 

Looking for ways to increase your website traffic? Grab our in-depth guide on how to drive traffic to your cleaning website. 

It’s Essential for Generating Local Leads

Check out the stats below:

• 8 in 10 consumers use Google to evaluate local businesses (source)
• 9 in 10 people use search to find local businesses (source)
• Nearly 30% of customers bought an item after a local search (source)
• 7 in 10 of users visit a business they found online (source)

Google knows this but requires your help—you need a well-optimized website for the search engine to understand your business.

When your cleaning company shows up more often in local search results, you’ll gain more credibility, and prospects will become more familiar with your brand, placing your business on a path to more profits.

It Allows You to Sell Online Around the Clock

Since your website is available 24/7, customers can easily book your services outside business hours, making it a powerful growth channel. 

In addition, you can quickly post updates and announcements to customers.

Think of your website as a digital storefront running around the clock to keep your clients up-to-date with what you’re doing. It also allows you to upsell when something is particularly relevant to your customers. 

Other benefits of professional cleaning websites include:

• It helps improve customer service. For instance, you can create an FAQ page to provide instant answers to common questions regarding your company’s services or have a service page that lets new clients quickly see your offer.
• A website can complement your digital marketing efforts.
• It allows you to assess your competitors.
• Your website can act as a portfolio for your business.

10 Cleaning Business Website Examples to Inspire Your Own

Indeed, having a website can be beneficial to your business. That said, here are website examples for cleaning businesses you can copy.

BookCleany 

BookCleany sports a sleek, intuitive interface that prioritizes user experience.

The website features a prominently displayed floating dock, making it easy for visitors to book cleaning services, call, or chat with a customer rep directly on the site. 

Meanwhile, a detailed breakdown of the cleaning services provides more insights into BookCleany’s offering. That way, potential clients can make an informed booking decision.

Merry Maids

Merry Maids has a beautiful website with a dark green and white color palette that evokes feelings of freshness and cleanliness. 

Besides, the site’s fancy fonts add a touch of elegance to the brand’s online presence, which may appeal to customers looking for a premium cleaning service.

We also love Merry Maids’ user-friendly design and features, such as special deals and the option to purchase gift cards. 

713cleaning

Raise your hand if you’re looking for a cleaning website optimized for conversion, and we’ll show you 713’s. First, the company’s site stands out with its minimalist layout and professional look.

Moreover, the homepage immediately invites customers to view 713Cleaning’s residential and commercial cleaning services. When they’re there, the “book online” button directs them to a booking page with live pricing and payment processing. 

Mollymaid

Molly Maid designed its website with functionality and user experience in mind. 

A standout feature is the zip code search tool that allows potential customers to find the nearest Molly Maid services in their area quickly. 

Molly Maid is a good cleaning website example for a large company operating on a national scale. 

CurtisCleaners

CurtisCleaners’s website has a welcoming design complemented by a white background and clean lines for a modern appeal. 

Beyond the aesthetics, the website’s responsiveness delivers a smooth desktop and mobile experience. We love how CurtisCleaners has strategically placed CTAs throughout its website, guiding users toward scheduling appointments based on real-time availability.

Maidpro

Like Molly Maid, The MaidsPro is a good cleaning website example for big companies with large-scale operations. 

The site’s inclusion of a strategically placed toll-free number provides clients with an easy and cost-free way to contact the company. 

We also love how MaidPro uses a detailed 49-point Checklist to ensure that no area of a client’s home is neglected—something you can implement on your website. 

TorontoBestmaids

TorontoBestMaids website features a vibrant and friendly design. 

A unique feature is the “Request a Quote” button, which allows visitors to book TorontoBestMaids home cleaning services in minutes. And then there’s the company’s satisfaction guarantee button to assure new customers of the company’s high-quality service.

In addition, the straightforward menu allows for quick navigation to various sections of the website, including detailed service descriptions.

TheMaids 

TheMaids’ website design is user-friendly and easy to navigate. It’s ideal for a cleaning company with a nationwide network of branches. 

Some of their strategies, which you can copy on your website, include stating that you’re bonded and insured and mentioning cleaning brands you’ve partnered with.

There’s also the inclusion of a blog that shares cleaning tips and other industry-relevant content optimized for search engines. 

MatterCleaning

Matter Cleaning runs on MioCommerce’s Ace Accelerator Advanced theme. 

The theme offers a laid-back design, cohesive color scheme, and easy navigation, enhancing the site’s functionality. Top customer-centric features you can add to your cleaning business site include live pricing, webchat, and online payments. 

We also love MatterCleaning’s consistent branding throughout the website.

The Cleaning Authority

Beyond the clutter-free design, The Cleaning Authority website ensures visitors can quickly find what they want.

Once you land on the website, you can call The Cleaning Authority or get a free estimate. Want to see the prices before you schedule an appointment? No problem! The “get pricing” button on the right lets you do that quickly. 

6 Cleaning Website Themes You Can Use Right Now

MioCommerce is out to help you create a website for your cleaning business that is optimized to attract new clients and convert them into paying customers. 

Here’s a collection of our cleaning services themes and templates you can use for your site. 

Ace

The Ace cleaning website template is instantly engaging thanks to its minimalist design and predominantly white background. Meanwhile, the easily visible and strategically placed call-to-action buttons deliver cleaning services websites optimized for conversion. 

 The template blends high contrast and modern typography, ensuring key information stands out and is readable at a glance. The hover effect adds extra engagement.

The MioCommerce Ace temple for cleaning website is available in two options:

• Ace Premium
• Ace Advanced 

Triumph

The Triumph template for house cleaning websites flaunts a robust, modern design with contrasting hues and bold fonts to create an instant impression. The rest of the design echoes that first impression with multiple service sections and optional blocks for extra content. 

The MioCommerce Triumph website template for cleaning services websites is available in two options:

• Triumph Premium
• Triumph Advanced

 Accelerator 

The Accelerator template for cleaning websites is light, bright, and easy to use with lots of whitespace. The theme instantly engages your customers as soon as it loads, owing to the superb color choices and high-quality images. 

Like all MioCommerce cleaning services website templates, the Accelerator template comes with readymade service pages, contact pages, and about pages. You only need to tweak the information to match your cleaning company’s offering. 

The Accelerator is available in the following options:

• The Accelerator Advanced 
• The Accelerator Premium – idea for multiple services

Switching gears;

What Should You Include in Your Cleaning Company Website?

You now know why you need a cleaning business website, which leads us to the next question — what elements should you include on my site to attract potential customers and maximize bookings? 

Let’s find out.

Services List

A service list page tells website visitors what your company does. Do you specialize in house cleaning? Are you in specialty services like carpet or window cleaning? Or do you provide maid services? 

The clearer your service list is, the easier it is for potential customers to understand the scope of your offerings, make informed decisions, and confidently engage with your company. 

You, therefore, want to ensure your service list is well-organized, concise, and comprehensive, with detailed descriptions.

Pro Tips — Here’s how to build a service list optimized for conversion:

• Have a clear, user-friendly menu with all services for easy navigation.
• Have all services on your homepage, categorizing them into residential and commercial cleaning for clarity.
• Create dedicated SEO-optimized service pages with descriptions to enhance visibility in Google search results.
• Link each service on your main menu, homepage, and dedicated service page to a call-to-action button like “Book Now” or “Get Pricing,” directing visitors to a live pricing and booking page (more on that below).
• Ensure visitors can access positive customer reviews.

Live Online Pricing and Real-time Booking

Showing service rates on your cleaning website builds trust with prospects. Plus, potential customers feel more comfortable dealing with your company if they know how much they’ll pay. 

With 9 in 10 customers saying they want instant answers, there’s no quicker way to address your prospect’s cost concerns than live online pricing and real-time booking.

On that note, MioCommerce understands your customers want immediate solutions.

To help you manage client communication, our advanced dynamic pricing technology (often also referred to as a “calculator”) allows you to add unlimited customizable “live pricing and real-time booking pages” or “interactive quoting pages” to your website, social media platforms, or partner sites with a few clicks.

Our live pricing and real-time booking pages give your customers the convenience of obtaining instant personalized pricing and scheduled service appointments in real time (without the worries of ever being double booked).

You can also use our embedded Interactive Quoting pages to engage your visitors to request quotes instantly.  In both cases, your customers   never have to wait for callbacks or email responses again, and you don’t have to worry about finding time to get back to them,

Moreover, live pricing allows for customization, enabling customers to see how different cleaning needs impact costs in real-time. That way, they can make informed decisions based on their house cleaning requirements and budget.

Apart from enhancing customer experience, MioCommerce’s live pricing and real-time booking pages also help boost conversions.

Interactive Estimates

With an interactive quoting (estimating) page on your cleaning website, you can allow your customers to actively participate in the pricing process.

Whether it’s selecting cleaning frequencies, specific areas to be cleaned, or additional services, customers appreciate the ability to personalize the quote to ensure they get exactly what they need.

MioCommerce’s live interactive quotes pages work with any content management platform, making it easy to integrate the functionality into your cleaning business website. 

The best part? You can try our live interactive quotes feature for 14 days without upfront financial commitment. 

Online Payment Processing

The best cleaning websites support different online payment options. You see, 73% of customers prefer to pay online.

Thus, offering online payment processing options enables cleaning companies to cater to this growing preference. Moreover, accepting online payments reduces administrative overhead and the need for manual invoicing and reconciliation.

MioCommerce’s online payment processing software makes it easy for clients to pay you securely using different options. Our solution allows you to accept credit/credit cards, Stripe, and PayPal payments for offline and on-site customers. 

See how the feature works below.

Customer Portal

House cleaning websites with a customer portal can provide a superior user experience than sites that don’t. 

A customer portal like MioCommerces allows customers to view upcoming appointments, service locations, payment details, communication preferences, recent charges, and much more. In addition, our portal boasts a mobile-responsive design so clients can easily manage their service anytime, anywhere. 

You can add the portal to your MioCommerce-powered cleaning website at the click of a button and directly invite your clients to it. 

Instant Messaging and ChatBox

Cleaning services websites with instant messaging or chat box functions allow visitors to ask questions, get assistance, or inquire about services without calling. 

In addition, instant messaging and chat boxes enhance customer satisfaction and reduce the risk of losing potential leads due to unanswered questions or concerns. 

At MioCommerce, we’ve taken instant messaging to a whole new level with our multichannel inbox. 

With this solution, you can respond to your customers’ messages within a unified inbox, whether the clients reach out to you via email, Facebook Messenger, Google Chat,  social media, or website chat. 

The centralized inbox allows you to provide consistent customer experience across different communication channels, enhancing client experience with the company.

Want to experience the MioCommerce multi-channel inbox yourself? Schedule a live demo below.

Testimonials and Reviews

Your cleaning services website is the ideal place to showcase customer testimonials and feedback. 

In a market where 7 in 10 online shoppers read reviews before buying, this is a must-have feature if you’re hoping to grow your cleaning company. 

But there’s a kicker—you must have an effective system for asking for customer reviews without sounding pushy – and that’s where our online reviews app comes in. 

MioCommerce Reviews allows you to request customer reviews on multiple platforms, such as Yelp, Google, and Facebook, with one click. 

Call to Action (CTAs)

All good cleaning services websites have a call to action (CTA)—and so should yours. CTAs guide visitors toward completing a specific action. 

They serve as prompts that encourage your target audience to engage further with the web pages, whether scheduling a cleaning service, requesting a quote, signing up for a newsletter, or contacting your company for more information. 

Want a CTA button for house cleaning websites designed to increase conversions, bookings, and customer inquiries?

Check out the MioCommerce click-to-call button below. 

Frequently Asked Questions (FAQs)

Cleaning and housekeeping websites with an FAQ page can provide quick answers to common customer questions like: 

• Which are your service areas? 
• How can I get a free estimate?
• Do you offer deep cleaning services?
• Do you use eco-friendly cleaning supplies?
• How much do your cleaning services cost? 
• Do you offer discounts?

You can also have a blog post section that offers valuable information, such as cleaning tips and industry news.

Other key features to have on your cleaning service website include:

• High-quality images
• Contact details
• Social media links
• A user-friendly interface 
• Awards and certification
• Legal information
• About page
• Email newsletter signup

How to You Build a Professional-looking Website

Creating a top-notch website for a cleaning business is easier and more affordable than you think. Here’s a 5-step process to have your site up and running quickly. 

Buy and Register a Domain Name

The first step to creating a cleaning company website involves buying and registering your domain name. You can buy a domain from registrars like Google Domains or Namecheap. 

Watch the video below for more insight on how to choose a domain name for your cleaning business. 

“It’s pretty important that your domain and social media handle all match up to your business name.”

Stephanie Richardson Parker – “Residential & Commercial Cleaning Service Owner” 

Choose a Platform

Pick a platform where you’ll build your site. Ideally, you want one that can allow you to create your website even if you don’t have coding skills. 

Good website builders include WordPress, Wix, and Webflow. Most website builders are free, but you can consider a paid option if it offers extra features you’d love to have on your site. 

Pick a Theme

When picking a theme for your cleaning company or maid service, you want one optimized for mobile devices. Why? …because 97% of your potential customers will access your site via mobile gadgets. 

In addition, the theme should allow consistent branding across your marketing channels, be easy to navigate, and support intuitive web design features. 

MioCommerce offers light, responsive themes specifically designed for cleaning services websites — more on that below. 

Create High-quality Content 

Your website’s content should address your target audience’s pain points. Valuable and informative content, such as cleaning tips and best practices, can boost brand awareness and credibility, as well as help you attract the right customers. 

In addition, ensure your content is SEO friendly to increase your cleaning service website visibility in search engines. 

Start by creating essential content such as a landing page, FAQs, and services page. 

As you establish your online presence, continue to develop and expand your content strategy to include blog posts and educational resources.

Launch Your Website

Once everything is ready, it’s time to launch your website. As a rule of thumb, link your new site to your company’s social media pages and list it on online directories as well as other platforms like Yelp. 

Frequently Asked Questions (FAQs)

Launch a Professional Cleaning Website With MioCommerce 

Most established cleaning business owners hesitate to create a website because they believe it’s complex and expensive to build an effective site. 

However, that’s not true. 

MioCommerce allows cleaning companies to create highly engaging websites optimized for their target customers and search engines without overstretching your budget. 

Our offers include hosting, SSL certificate, fee copy update, and installation. 

Ready to win more cleaning contracts with a customized MioCommerce-powered cleaning website?

Book a free demo to talk to one of our experts.