What to Put on a Cleaning Service Flyer

In this post, we’ll discuss what to put on a cleaning service flyer to attract new customers. 

You see,

Building a thriving cleaning business involves more than offering stellar services.

You also need to get the word out to reach a wider audience.

One way to do just that is to create cleaning flyers—yes, the good old flyers. Door hangers, postcards, brochures, posters, and the like. 

Statistics show flyers get a reasonable 3.5% response rate. This means that for every 1,000 flyers you distribute, 35 prospects are likely to convert.

Moreover, 6 in 10 people are more likely to shop at a business if they receive a flyer.

Come along as we zero in on the basics of a good cleaning services flyer and how to maximize this marketing strategy. 

Why Cleaning Service Flyers?

Cleaning services flyers might be old-school, but they’re still cool—and effective! Here’s why.

• Cost-Effectiveness: Flyers are an inexpensive way to get your message out there without breaking the bank. Print, distribute, and wait as inquiries for your cleaning services start to trickle in.
• Tangible Impact: Unlike digital ads that can be swiped away, cleaning business flyers are physical, which means they stick around. Furthermore, people can pin them on their fridge or keep them in their mail pile —whatever works.
• Targeted Marketing: You can easily target specific neighborhoods or demographics with flyers, ensuring your message reaches the right potential clients.
• High Response Rate: Flyers boast a response rate of around 3.5%, meaning you’re likely to get 35 new potential customers from every 1,000 flyers distributed. Not too shabby, right?
• Versatile Format: Whether you go for door hangers, postcards, or good old-fashioned brochures, flyers offer flexibility in how you present your business.
• Brand Recognition: Consistently seeing your cleaning company flyers can help cement your business in the minds of potential customers, making you the go-to for their cleaning needs.

What to Put on Flyers for Cleaning Businesses

So, you’ve got your stack of cleaning services flyers ready, but what exactly should go on them?

Here’s your cheat sheet of essentials that’ll make your cleaning service flyer stand out, get noticed, and, most importantly, bring in more clients. 

Here’s what to put on cleaning service flyers to attract new leads.

• Catchy Headline: Grab attention with something like “Sparkling Clean for Less!” or “Your Mess, Our Magic!”
• Business Name & Logo: Make sure your brand is front and center. This is your identity, so flaunt it.
• Contact Details: Phone number, email, website—make it easy for people to reach you.
• Services Offered: List the services you provide, from basic cleaning to deep cleans, window washing, and more.
• Special Offers/Discounts: People love a good deal! So, mention any promotions or discounts to sweeten the deal.
• Customer Testimonials: Include a short, glowing review to build trust.
• Images: A professional flyer should include high-quality images of your work, or happy customers can make your flyer more visually appealing.
• Call to Action (CTA): A strong CTA like “Call Now for a Free Quote!” encourages immediate action.
• Service Area: Specify the areas you cover to avoid any confusion.
• Social Media Links: Direct people to your social media pages to increase awareness and engagement.
• QR Code: Make it easy for people to scan and learn more about your services.
• Guarantee or Assurance: Mention any satisfaction guarantee to build credibility and trust.

Do’s and Don’ts of Flyers for Commercial and Residential Cleaning Services 

You know what to put on a cleaning service flyer. What about the do’s and don’ts? The table below breaks it down for you.

Dos	Don’ts
✅Use clear, concise language to communicate your offer.	❌Don’t overload your flyer with too much text.
✅Use high-quality images.	❌Avoid generic phrases like “best in town”
✅Keep your design clean and professional.	❌Don’t exaggerate or make false claims about your services.
	❌Don’t use too many colors or fonts that clash.

Residential and Commercial Cleaning Flyers Examples

Out with the basics of cleaning services flyers, in with some some real-world inspiration?

Whether your target market is homeowners or small businesses, the cleaning flyers below will spark ideas and guide you in creating your own eye-catching designs.

Postcard Mail Cleaning Flyers

Postcards, typically sized 4″x 6″ or 5″x 7″. They’re perfect for cleaning services because they’re small, easy to mail, and straight to the point. 

Their compact size makes them ideal for grabbing attention quickly, whether in a stack of mail or pinned to a bulletin board.

Plus, they’re cost-effective, letting you reach a wide audience without breaking the bank.

This postcard is a fantastic example of how to grab attention and communicate your message effectively. 

Here’s why it stands out:

• Bold Branding: The company name is prominent, making it easy to remember.
• Clear Call to Action: The referral discount offer encourages customers to spread the word and bring in more business.
• Service Clarity: It clearly lists the types of cleaning services offered, which helps potential customers understand what they can expect.
• Professional Imagery: The cleaning image visually reinforces the services being offered, making the postcard more relatable.
• Bright, Inviting Colors: The use of bright colors catches the eye and creates a friendly vibe.
• Website and Contact Info: The website and phone number are easily accessible, making it simple for customers to reach out.

Cleaning Flyer Poster Ideas

When it comes to cleaning services, posters are sized around 11″x 17.” That’s big enough to attract potential customers’ attention in high-traffic areas like community bulletin boards or storefronts.

Cleaning flyer posters offer ample space to showcase your services, contact information, and visually appealing images. Thus, they’re ideal for promoting your cleaning business to a broader target audience.

Look at this cleaning poster.

Here’s why it shines:

• Large, Inviting Image: The poster features a bright, welcoming image of a clean, cozy living room, instantly connecting with potential clients who want their spaces to look just as inviting.
• Consistent Branding: The use of the same bold yellow background for the company name ties the branding together nicely, making the poster visually cohesive.
• Clear Service Offering: The poster immediately tells you what services are offered—residential, deep cleaning, and office cleaning—leaving no guesswork.
• Strong Call to Action: The “Book & Pay Now” message, coupled with easy-to-read contact information, encourages immediate action from viewers.
• Modern, Clean Design: The layout is sleek and uncluttered, reflecting the professionalism and quality of the cleaning services provided.

Door House Hanger Cleaning Flyers 

Door hangers, usually around 4.25″x11″.

When hung on a front door, they’re impossible to miss. Therefore, they’re perfect for attracting the attention of homeowners looking for home cleaning services right at their doorstep.

Here’s an example of a good door hanger for cleaning businesses.

Here’s why it’s a knockout:

• Focused Messaging: With less space than a poster, the messaging here is concise and focused, making it easy for recipients to understand your offer quickly.
• Uncluttered Layout: The design is simple, ensuring the key information stands out without overwhelming the viewer.

Brochure Ideas for Residential and Commercial Cleaning 

Brochures are typically sized at 8.5″x11″ when unfolded.

They’re excellent for advertising cleaning services because they allow you to showcase a full range of services. 

In addition, they allow you to include add-ons like testimonials and provide a more in-depth look at your business.

Let’s take a closer look at the cleaning brochure below.

Here’s why it stands out:

• Tri-Fold Design: The tri-fold layout makes the brochure easy to handle and neatly organizes information into digestible sections.
• Detailed Service Descriptions: The brochure allows for in-depth descriptions of services, giving potential clients a clear understanding of what’s offered.
• Company Story: There’s space to include a brief company history or mission statement, adding a personal touch that can resonate with customers.
• Professional Layout: The clean and organized design reflects the professionalism of the business.
• Easy-to-Read Fonts: The use of legible fonts ensures that the information is accessible to everyone, regardless of age or vision.

Creating a Cleaning Business Flyer – Best Practices 

Creating an effective cleaning business flyer requires attention to detail. While you can use flyer templates, it’s always a good idea to ensure you add a little pizzazz and a dash of professionalism.

Here are some best practices to ensure your flyer looks great and also drives results:

• Pay a Graphic Designer: Why struggle with design when you can hire a pro? A graphic designer will make your flyer pop with custom designs, ensuring your business looks as fabulous on paper as it does in real life.
• Try a Free Flyer Maker: Feeling crafty? Why not try a free flyer maker? Just drag, drop, and dazzle with a ready-made cleaning service flyer template. That way can make an appealing flyer that can potentially get you a cleaning appointment without breaking a sweat.
• Order Online: Ordering flyers online is convenient and often cost-effective. Many printing websites offer bulk discounts, and you can choose from various paper types and finishes to match your brand’s style.
• Partner With a Print Shop: Partnering with a local print shop can provide personalized service and quicker turnaround times. It also allows you to support local businesses. Besides, you can work closely with the printer to ensure high-quality results.

Tips to Use Your Cleaning Flyers to Win Clients 

You know what to put on a cleaning service flyer. How do you use your flyers to get your first cleaning job? Here’s how.

• Target the Right Market: Distribute your flyers in areas where your ideal clients live or work. For instance, if you specialize in residential cleaning, target neighborhoods with families. Reaching the right audience means more effective results and less wasted effort.
• Highlight Special Offers: Promote discounts or special deals to entice potential clients. Everyone loves a good bargain. Make sure the offer is clear and prominently displayed to attract attention and encourage immediate action.
• Call-to-Action (CTA): Add a strong CTA to prompt immediate action. Phrases like “Call now for a free quote” or “Visit our website to book online” create a sense of urgency and guide potential clients on what to do next.
• Showcase Customer Testimonials: Include positive feedback from satisfied clients. Testimonials build trust and credibility, reassuring potential customers that they’re choosing a reliable service. It’s like having a friend vouch for you in a crowded room.

What the video below for more insights on where to put your house cleaning flyers to attract more clients.

Frequently Asked Questions (FAQs)

The Bottom Line 

A well-crafted cleaning service flyer can significantly boost your client base.

You only need to know what to put on your flyer. 

With the flyer examples in this post, creating one that attracts the right clients shouldn’t be difficult. Remember, flyers may be old-school, but they still pack a punch when done right. 

When clients start to stream in, use cleaning business software to streamline your operations, manage customer interactions, and process payment. This will help you provide top-notch service and keep your business running smoothly.

On that note, check out the MioCommerce software for cleaning businesses to see how it can help you attract customers, manage jobs, boost customer engagement, and sell your services.