What Should I Put on My Cleaning Website?

You’ve got the name. You’ve got the logo. You’ve even chosen a catchy cleaning slogan for your business. Now it’s time for the most important step—designing your website.

But important questions still linger on your mind: 

What should I put on my cleaning website? Equally important, how do I ensure the website design and add-on components maximize the rate of visitors converting into paying customers? 

Worry not—we’ve got the answers!

By the end of this post, you’ll know exactly what to add to your cleaning website to make it stand out and, more importantly, transform it into a powerful sales machine. 

Let’s dive in. 

15 Things to Turn Your Cleaning Website into a 24/7 Sales Machine

Imagine a website where visitors can book your cleaning services, pay securely, and manage their schedules—all without picking up the phone. That’s the power of an e-commerce-enabled website!

It transforms your online presence into a 24/7 service hub, constantly generating and converting leads into paying customers. 

In the section below, we’ll share 15 design elements and add-ons you can use to turn your cleaning service website into a customer-converting machine.

Read on.

1. A Good Cleaning Service Website Template

Your website’s design can make or break your business. 

In fact, 38% of visitors will leave if the layout isn’t attractive—that’s why using a professionally designed cleaning website template is non-negotiable.

A good template for selling services does more than make your website look nice. 

First, it provides a smooth and enjoyable user experience. On top of that, it encourages engagement by making it easy for visitors to explore your site, interact with your content, and convert into paying customers.

Speaking of templates designed for selling services, MioCommerce cleaning website templates boast a range of built-in add-ons (more on that in the sections below) to help you establish a strong online presence.

Our website templates feature intuitive layouts, fully customizable designs, and mobile responsiveness to ensure your cleaning website looks professional and on-brand. 

Furthermore, the templates are designed to match how people search for cleaning services online. This helps your website rank well on search engines, giving your cleaning business the visibility it needs to be seen by more customers.

2. Clear Service Descriptions

Each service on your cleaning website should have a detailed, keyword-rich description and its own dedicated page. 

Let’s say you offer main services. 

Instead of listing “maid services,” break your offerings into specific categories like “home cleaning,” “deep cleaning,” “Airbnb cleaning,” or “post-renovation cleaning.”

This structure not only makes your website user-friendly but also helps search engines rank your pages more effectively, improving visibility in relevant search results. 

MioCommerce incorporates this approach into our e-commerce website templates, combining intuitive design with optimized searchability to deliver better results for your business.

Pro Tip: Write your description in simple, clear language, without technical jargon that might confuse customers..

3. Live Pricing & Real-time Booking and Interactive Quoting Pages

Here’s the thing.

Potential cleaning customers visiting your cleaning website don’t want to wait for a callback or a quote just to find out how much a service costs.

At MioCommerce, we’ve developed cutting-edge technology that allows you to add unlimited Live Pricing and Real-time Booking Pages, as well as Interactive Quoting (IQ) Pages to your website.  This ensures every visitor can book your cleaning service instantly, eliminating back-and-forth communication.    

Let’s break down these two interactive selling technologies so you can better understand how they differ and, more importantly, their benefits.

Interactive Quoting Pages 

Interactive Quotes (IQ) Pages is an innovative, dynamic technology designed to replace the outdated  “request a quote” forms and pages.” allowing you to deliver a more engaging user experience.

To understand how (IQ) works, let’s first look at the problems with regular “request a quote” forms and pages. 

With standard forms, a site visitor must fill in their project details and wait for someone to respond. This gives them plenty of time to shop around and investigate your competition while they wait. 

By the time you reply, it likely will be too late, or they won’t remember you from all the other cleaning companies they also requested a quote from.

In addition, managing and keeping track of multiple form-based requests is time-consuming and inefficient, often leading to significant delays, low engagement, and loss of sales.

That’s where an Interactive Quoting Page comes in. 

With customizable, embedded IQ Pages on your website, potential clients can quickly share detailed job requirements, notes, images, and attachments. Within a few seconds, they’ll receive a confirmation and an accurate, personalized quote while on your website.

The customer can then accept (or decline) the quote, schedule an appointment, and pay online in seconds. This reduces the client’s wait time, improves the overall experience, and increases bookings.

If a customer declines your quote, you’ll get an instant notification with the reason they declined, allowing you to quickly edit and resend it. 

You can also set expiration dates and enable automatic reminders for customers who haven’t responded to your IQ, adding a sense of urgency and encouraging quicker decisions.

All IQ activity is trackable, with quotes categorized as draft, sent, declined, or accepted. This helps you stay organized and informed at every step of the sales process.

IQ pages are ideal for complex service offerings where additional information is needed to provide accurate quotes

Live Pricing and Real Time Booking Pages

For far too long, many cleaning businesses have struggled with a disjointed booking process that relies on back-and-forth communication. 

MioCommerce’s Live Pricing & Real-Time Booking (LP&RTB) Pages solve this by allowing you to offer site visitors instant pricing, real-time appointment scheduling, and secure online payments. 

Customers have the option to book recurring services (weekly, bi-weekly, monthly) or purchase prepaid bundles. These features offer flexibility and encourage repeat bookings, helping you maintain predictable revenue.

Note: Our LP&RTB Pages are fully customizable to match your brand and service offerings. You can also add unlimited LP&RTB pages to your websites, social platforms, or partner sites.

4. Embedded Online Payment Processor 

Businesses that implement EMBEDDED online payment directly on their website booking pages or using our interactive quoting pages get paid 5X faster. In addition, they significantly increase their rate of successful transactions. 

You’ll, therefore, want to add an online payment processor to allow your customers to enter a credit card upfront and pay for cleaning services directly through your website. 

It’s safe and quick. Once the service is completed, or anytime you are ready, simply charge the customer using the credit card they have already provided.  

No need to send out emails requesting payments. You can also say goodbye to chasing payment and/or checks.

MioCommerce’s MioPay is a solution designed to help you collect and process payments directly from your cleaning website. 

MioPay provides multiple payment options, including cash, check, and credit/debit card. It also supports Stripe integration, enabling you to accept credit/debit cards and digital wallet payments anywhere in the world. 

5. Self-serve Customer Portal 

A self-serve customer portal is a useful feature for any cleaning business website. It allows your clients to manage their bookings, view their invoices, and update their account details (including their credit cards,  all in one place.

Not only gives your customers more control over their interactions with your business but also cuts down on admin time for you. Win-win! In fact, 8 in 10 customers say they prefer self-service over speaking to a company rep.

Does MioCommerce offer a self-service customer portal? You bet! 

Our customer portal gives your clients a bird’s eye view of their upcoming appointments, service locations, types, payment details, and recent charges to keep them in the loop.

To give customers access to the portal, you only need to add a sign-in link to your website. 

Even better, you can send direct invitations to existing customers with just a few clicks. If visitors buy from your site, they will instantly receive an email to access and join your website customer portal.

6. A Customer Floating Dock 

The “customer floating (engagement) dock” is a proprietary feature by MioCommerce that will significantly increase visitors’ engagement to your website.   

With a click, visitors can access your chatbox, view your positive reviews, send you SMSes(text), view all your booking pages, log in to the customer portal, and click-to-call-button—readily accessible as visitors browse your site. 

The dock “floats” on the right side of every page on your website, ensuring that the most critical actions are always within view and, hence, just a click away no matter which page a visitor is scrolling or where they are on the page 

By keeping those options visible at all times, the floating docks ensure visitors don’t have to leave the page they’re on to complete important actions. 

Furthermore, the floating dock makes navigation smoother and helps users get what they need faster. 

 It’s especially efficient when visitors visit you from a mobile device.  

You see, your cleaning website needs to be mobile-responsive. BUT (yes, there’s a big BUT), when viewing it from a mobile device, the main header menu of your home page often gets replaced by a “Hamburger” menu.  

Hence, navigating your website becomes more challenging for about 70% of your visits.   

With MioCommerce’s proprietary Customer Floating Dock, the main call-to-actions mentioned above always remain visible on the right of the website page (even on Mobile). 

That way, the floating dock always ensures you’re optimizing the customer journey and maximizing your visitor’s engagement. 

In addition, you’ll be maxing out your ROI for all your marketing and advertising efforts/expenses)

7. Listings & Reviews 

Nothing screams “trustworthy,” like glowing reviews from real cleaning customers. 

Did you know that 95% of customers read reviews before buying a product?

Testimonials are a powerful way to show how remarkable your cleaning service is without having to toot your own horn too much. They build trust, create social proof, and give potential clients a reason to click that “Book & Buy now” or “Request a Quote” button.

That said, having testimonials and customer reviews on your website is one thing. However, requesting customers to leave reviews for your services without feeling pushy is entirely different.

Luckily, MioCommerce has made it super easy to ask for and get customer reviews across multiple platforms such as Google, Facebook, Yelp, and more using our Listing and Reviews feature and/or 1-on-1 Reviews. This feature allows you to request, filter, and share (display) customer reviews with a click.

The portal lets you display all positive reviews on every page of your cleaning website via the Customer Floating Dock. They are also made instantly visible on all your booking pages.   

As such, visitors don’t have to leave your site or booking pages to go look for your reviews. 

We ensure that finding your reviews doesn’t distract them from buying your services or, worse, searching for your reviews and landing on a competitor’s website.

The reviews feature also will filter out negative reviews so they don’t get posted on your social media.  Instead, negative reviews are redirected inside your MioCommerce account for only you to see and then manage.

Furthermore, all customer reviews come in through a single dashboard allowing you to respond faster, which can help boost your cleaning business’ ranking on review websites.

In addition, you can also ask for “FEEDBACK” from your customers for each individual booking service once the service is completed. 

Once the feedback is collected, it is stored in your account for you to manage. The cool thing is, having received the feedback, you can also now (with a click) ask the same customer if they’d like to leave a tip for your service providers.

8. Webchat

73% of customers feel more satisfied when they use a webchat feature, compared to other communication options like email (61%) and phone (44%).

Apart from allowing you to connect with prospects instantly, webchat also improves customer experience, which increases the likelihood of them booking your services. 

When looking for a webchat function to add to your cleaning website, you want one that can help you do more than just interact with visitors in real-time — which is what you get with MioCommerce. 

Our web chat feature provides an all-in-one solution to engage customers and grow your business. With MioCommerce’s ChatBox, you can capture leads, send booking links with a single click, collect payments, and gather reviews all within the same chat

But that’s not all. The function also includes a Team Chat feature to keep you and your service providers connected around the clock.

And yes, you can customize the Chatbox to match your cleaning company’s branding.

9. A Google Business Profile Map

A Google Business Profile map on your website shows potential customers where you’re located legitimizing your location and hence creating more trust – especially if you are a local business servicing local customers.  

It also improves your local SEO, helping you appear in search results when people in your area look for cleaning services. 

According to Google, businesses with verified locations are 70% more likely to attract customers through Google Maps. Furthermore, including a map on your cleaning website helps boost your business’s credibility.

You can take it a step further by adding a Zip and Code Filtering feature to block areas you don’t serve and inform your customers immediately when booking that you don’t service their area.  

10. About Us Page  

Your About Us page is where you get to show the human side of your business. 

Let customers know who’s behind the mop and bucket, whether it’s a one-person show or a full-fledged cleaning team. 

Share your story, mission, and why you love your work. People love doing business with those they feel connected to, and a great About Us page can increase engagement by 30%.  

11. Contact Us Page

Sure, you’ve got your phone number in the header and your email in the footer, but a dedicated Contact Us page makes it easier for clients to get in touch with you. 

The MioCommerce “Contact Us” Plugin makes this process even more streamlined. 

With the plugin, you can add a contact form optimized for your cleaning website to capture important lead information and provide fast responses.

Here’s how it works.

First, you create your custom contact form directly from the MioCommerce dashboard. Then, embed our simple script on your website and voila, your contact page appears!

From there, all customer credentials and their inquiries are automatically stored in your prospect management system, where you can quickly view and respond to them with just a click. 

This way, you don’t just capture prospect information. You also organize it efficiently, ensuring no lead goes unattended. 

It’s a simple step that will delight visitors to your cleaning website, help you stay on top of inquiries, and convert more visitors into customers.

12. Social Media Links 

Sharing social media links on your website is an excellent way to engage with potential customers and show off your business’s personality.

In addition, social media allows you to share cleaning tips, customer reviews, and behind-the-scenes looks at your work.

According to Statista, 54% of users turn to social media to research products or services, so having your links easily accessible can help build trust and credibility. 

13. Blog Post Page

Businesses that blog regularly get 55% more website visitors than those that don’t. 

In addition, regularly updated blog posts can help boost your Search Engine Optimization (SEO) by driving more traffic to your site through relevant keywords. 

With such stats, you’ll want to add a blog post page to your cleaning website to keep it fresh and improve rankings on search engines. 

14. FAQ Page 

An FAQ (Frequently Asked Questions) page allows you to answer common customer queries without wasting too much time. 

It’s also an excellent way to highlight your company’s important policies, such as cancellation fees or service guarantees.

You can create an FAQ page that revolves around questions you often get from customers and prospects, such as:

• How much do you charge?
• What services do you offer?
• Do you work on weekends?

15. Legal Disclaimer 

A legal disclaimer is an important part of any business website, especially for service-based businesses like cleaning. 

It outlines the terms and conditions of your services and any liability limitations. This protects your business from legal issues and sets clear client expectations. 

For example, you might include information about what happens if there’s accidental damage during cleaning or if a customer cancels at the last minute.

Having a clear legal disclaimer can help avoid misunderstandings and disputes with clients.

Build an e-Commerce Cleaning Website That Sells with MioCommerce

Sure, your cleaning business needs a website. After all, it increases your visibility and helps potential customers find you easily. 

However, with more than 50% of potential customers saying they use a website’s design to form an opinion about a business, you want to ensure you have a well-designed layout.

Ideally, you want a cleaning service website template with elements such as easy navigation, clear calls to action, and attractive visuals to make a positive first impression. 

Remember, when a prospect lands on your cleaning website, you want them to look around and schedule a service, request a quote, leave a review, contact you, and so on. 

That said, building a good cleaning business website with a modern appeal and optimized for conversion doesn’t have to be hard work. 

With MioCommerce cleaning service website design services you can easily get a professional, customizable website up and running in 4 hours!

Plus, our cleaning company templates are designed with your business in mind, offering all the features you need to attract, engage, and convert visitors into customers. 

Click the button below to learn more.